Digital billboard advertising

Be impossible
tomiss.

We run digital billboards in Malé. Our first screen is at Burger Point junction on Ameenee Magu, opposite MNU, with more locations on the way. Send us a 15 or 30-second video and we play it all day, from MVR 3,500 a month.

A digital billboard on two poles, playing sample ads
Now playing: a 15-second ad (spot 1 of 10). The screen plays ads in turn, like a playlist that repeats every 2½ minutes. A 30-second ad takes two of the ten spots. Sample ads, sped up.

Your ad comes backevery 2½ minutes.

Most digital billboards in Malé show each ad once every five minutes. Ours repeats yours twice as often, so people stopped at the junction have a much better chance of seeing it before the traffic moves.

How often a 15-second ad plays in five minutes0:00 to 5:00
Billboards by AMG
every 2½ minutes
2 plays
A typical screen
every 5 minutes
1 play

2½ min

Until your ad plays again

On our standard plan, a 15-second ad comes back every two and a half minutes.

492

Plays a day

That standard plan, from 5am to 1:30am. A five-minute loop gives you half that.

80,000+

People past the junction daily

Our estimate from Malé’s traffic plus the schools, university, courts and offices around the junction. A counted figure will follow.

Why advertisewith us.

A busy junction.

The screen faces Burger Point junction on Ameenee Magu, with Maldives National University right in front and several schools, futsal and volleyball courts, clinics, offices and cafés around it. We estimate 80,000+ people pass every day, and many of them are stopped in traffic.

Prices on the page.

Every plan and price is listed below, so you don't need to ask for a quote. Pick a plan, send us your video, and your ad can be running within a few days.

We can make your ad.

Don't have a video? every plan from Starter up includes a simple 15-second ad made by our team, and we can make one for Spark too. We can also edit footage you already have or film something new.

More screens on the way.

This is our first billboard. We're adding more screens in busy spots around Malé, and when they go up you can run the same ad across all of them with one booking.

Live now

Burger Point junction, Ameenee Magu.

Our first screen stands at Burger Point junction on Ameenee Magu, one of Malé’s main roads, opposite Maldives National University and Ahmadhiyya School. It’s the first of several screens we’re putting up in busy parts of the city.

Ameenee Magu runs the full length of Malé, and around this junction are several schools, futsal and volleyball courts, clinics, offices, cafés and restaurants. The crowd changes through the day: parents and students in the morning, office workers at lunch, riders and families in the evening.

Where
Burger Point junction, Ameenee Magu, Malé
Passing daily
80,000+ people (our estimate)
On air
5am to 1:30am, every day
Ad length
15 or 30 seconds (up to 60)
How often
A 15-second ad plays every 2½ minutes on Starter (10% SOV)
Format
Video or still image, no sound. We send you the exact size when you book.
See prices →
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Plans and prices

Pick how often you want your ad to play. Prices are per month and don’t include GST.

How airtime works (SOV)

The screen plays ads one after another, like a playlist that repeats every 2½ minutes from 5am to 1:30am. Your plan decides how much of that playlist is yours. In advertising that share is called share of voice, or SOV: on 10% SOV, your ad gets 10% of the screen’s time. A bigger share means your ad comes back more often. A 30-second ad uses twice the time of a 15-second one, so on the same plan it plays half as often.

One 2½-minute playlist. Starter is 10% SOV: one 15-second spot.

  • Spark5% SOV

    For a small shop or a single offer.

    A 15-second ad every 5 minutes
    246 plays a day
    for a 15-second ad
    MVR 3,500 /month
    about USD 227
    Book Spark ↗
  • Starter10% SOV

    Our standard plan.

    A 15-second ad every 2½ minutes, or a 30-second ad every 5
    492 plays a day
    for a 15-second ad
    MVR 6,000 /month
    about USD 389
    Book Starter ↗
  • Boost20% SOVBest value

    Made for 30-second videos. 8% cheaper than two Starters.

    A 30-second ad every 2½ minutes
    984 plays a day
    for a 15-second ad
    MVR 11,000 /month
    about USD 713
    Book Boost ↗
  • Prime30% SOV

    For launches and busy seasons.

    45 seconds of airtime every 2½ minutes
    1,476 plays a day
    for a 15-second ad
    MVR 15,500 /month
    about USD 1,005
    Book Prime ↗
  • Max40% SOV

    Our biggest plan. One advertiser at a time.

    A full minute every 2½ minutes
    1,968 plays a day
    for a 15-second ad
    MVR 19,500 /month
    about USD 1,265
    Book Max ↗
Book longer, pay less

5% off for 3 months, 10% off for 6 months, 15% off for a year.

Free ad from Starter up

Starter, Boost, Prime and Max include a simple 15-second ad made by our team.

Change your ad any time

Send us a new one and it goes on screen within one working day.

No video? We’ll make one.

A good billboard ad says one clear thing in a few seconds. We can make it for you.

Every plan from Starter up includes a simple 15-second ad with your logo, product and offer, animated and sized for the screen. Send us what you have and it will be ready before your start date.

If you want something bigger, we can cut your existing videos into a billboard version or film a new one.

Custom edits and filming are priced per project.

Launch prices, fixed for six months.

The first five businesses to book a monthly plan keep today’s prices for six months, even if our prices go up.

  • You pick your place in the playlist before anyone else books.
  • We make your first ad, ready for day one.